Dancehall artiste Alkaline is preparing to expand his brand with the addition of a clothing line.
The “ATM” deejay is set to launch his Vendetta Apparels early 2017.
The brand will include hats, T-shirts and joggers.
“This idea started partly as the uniform for our road team and later transpired into a clothing line by popular demand. Persons can look forward to Vendetta-branded apparels for both male and female, all of which can be purchased via our website, alkalinemusic.com,” said Kereena Beckford, a member of his management team.
Alkaline and his team are focusing on the business side of music, according to Beckford.
“Various types of styles will be featured, and we will have various courier services available to facilitate purchasers’ locations. We are not just giving great music, but also great style — the Vendetta lifestyle,” Beckford added.
Alkaline is still enjoying some success from his debut album “New Level Unlocked,” which currently ranks on the Billboard Reggae Chart.
Last month, his hit single “On Fleek” was named Dancehall Song of The Year at the recent Hapilos 21st Awards show at Limelight club in Half-Way-Tree, St Andrew.
Alkaline is known for songs like “Block and Delete,” “Pressure” and “Full a Gyal.”