The Reggae star has inked a deal with clothing/lifestyle brand in a new online collaboration.
Both parties have combined and are going all out in a new online campaign.
The collaboration was made evident by visual content uploaded to the Supreme Instagram page.
This spring, Supreme has worked with Buju Banton on two t-shirts. They will be available along with seven new Summer T-Shirts. Available in-store NY, Brooklyn, LA, London, Paris and online June 27th.
The Reggae icon who was released from prison in 2018, is featured on the brand’s page. The first photo uploaded shows Buju donning one of the easily recognized “Supreme” white tees. An uploaded video shows the musician singing, smoking and enjoying the outdoors scenery.
Banton became famous in the early 90s with albums such as Stamina Daddy and Mr. Mention. His celebrity status rose even higher after winning a Grammy for best Reggae album in 2011 for his ‘Before the Dawn’ LP.