In around the action sequences of the trailer the voice of King Shango can be heard for a few seconds, singing “Forward Inna Dem Clothes.”
In recent times — Reggae, Dancehall and especially Rastafarianism are being used for advertising campaigns, fashion collections, samples and all kinds of cultural enterprises.
Kanye West track “I Am a God” was also featured in the background throughout the movie trailer.
The movie, slated for a December 21 release, stars Michael Fassbender and Marion Cotillard.
The film, Assassins Creed, is based on the popular action game franchise in which a group of Assassins and Templars control the destiny of the world over the centuries are played.
The Asssassin’s Creed video games follow Desmond Miles, a descendent of a line of assassins, who is forced by a powerful corporation to use the “Animus”, a device that lets them explore the experiences of his assassin ancestors.
20th Century Fox, its distributor, hopes to top 2010’s “Prince of Persia: The Sands of Time”, which with $336.4 million made at the box office is the highest grossing video game adaptation ever.