The announcement was made by GraceKennedy group CEO Don Wehby at a gathering to commend the ‘Pocket Rocket’ at the company’s offices on Harbour Street in Kingston yesterday.
The monetary value attached to the agreement, which will run until 2017, was not disclosed.
Wehby said that the reason his company was proud to be associated with Shelly-Ann and for her to remain with the Group for life is her belief in hard work.
According to Don Wehby, GraceKennedy was very pleased to continue the sponsorship.
“We are so happy that we have the opportunity to continue this sponsorship with Shelly-Ann as the brand ambassador going forward. It is something very special to us at GraceKennedy,” said Mr. Wehby.
Meanwhile GraceKennedy, who pledged to raise a sum of up to $1,000,000 for Shelly-Ann’s Pocket Rocket Foundation that was launched on May 14 saw Michael Ranglin, GraceKennedy Foods CEO, handing over a symbolic cheque for the sum of $686,157.
“The fact that we have pledged up to $1,000,000 goes to show how special the relationship is and how much we value her and the relationship and look forward to its continuation,” he said.
Wehby expressed the view that Shelly-Ann was tangibly recognised for her strenuous efforts both on the track and in the wider field of marketing the GraceKennedy brand.
Fraser-Pryce was appreciative of the renewal of her contract and the substantial contribution to her Pocket Rocket Foundation.
She expressed the view that this gesture will help to stimulate the conscience of the wider population and inspire civic-minded Jamaicans to come forward and help the less fortunate children in the society in their quest for a good education.
The future of the nation depends heavily on an educated population.