Over the last few years, industry acts and fans have been complaining about the quality and new sound of the genre being produced in Jamaica.
Taking to Twitter, UK-based Billboard DJ/producer Epik Jones, who is credited for Spice’s new smash hit “Cool It,” shared his thoughts on the main issue behind subpar Dancehall sounds.
In a lengthy post, Jones blamed payola to which the “Equal Rights” singer co-signed.
“People think the quality of music has dramatically plummeted. When apart of the issue is music heard most times is being paid to be heard & its not really the quality tracks!” Epik Jones tweeted, to which Ishawna commented, “Say it louder for the ones in the back.”
“With technology in most things, it takes away the difficult barrier to entry, but opens up the floodgates for lack of quality control #OverSaturation. Think of it people use to get water free and pay for music! Now people pay for water and get music free!” Jones continued.
“Without quality control, with gatekeepers, the music that becomes popularly consumed has been fed to people! By signing up to platforms that use their behaviour, routines as a means to feed them content! Our minds slowly are becoming property of algorithms. That is why so many times for brilliant work to be produced for consumption it involves isolation or absence before making some form of impact in the fast paced industry!” he added.