Canadian pop sensation Justin Bieber has released a dancehall-inspired song called Sorry.
The dancehall-influenced track was produced by American dance music maestro Skrillex, as well as DJ-producer Bloodpop (formerly Blood Diamonds), who’s best known for his “Go” collaboration with Grimes.
Co-written by Bieber, Julia Michaels and Justin Tranter, the song was released on October 22 as an instant download with the pre-order of the album on iTunes.
The very fun “dance video” starring all-female New Zealand dance squads ReQuest and Royal Family Megacrew is just the first peek from a longer short film that will feature all 18 tracks from Justin’s album.
Kiwi Parris Geobel choreographed the video for Justin Bieber’s Sorry (PURPOSE : The Movement).
This is not the first time that Bieber has worked with Skrillex. They collaborated on the song “Where Are U Now,” which hit pop charts in the United States early this year.
Reviews have described Sorry as a “tropical house song with EDM and dancehall beats”.
The 27-year-old Skrillex, whose real name is Sonny John Moore, is arguably the biggest name in the lucrative electronic dance music market.
Bieber, 21, is one of the biggest names in contemporary pop music. His songs and albums sell in the millions, while his shows and tours are sold-out.
His erratic behaviour has made him a tabloid favourite in North America.