Kim Kardashian is making anywhere from $300,000 to $500,000 for each Instagram advertisement post, according to legal documents obtained by TMZ.
The reality TV star is reportedly suing fast fashion Missguided USA for impinging on her fashion choices.
Kim Kardashian is taking the clothing company to court for allegedly using her images to sell “knock-offs.”
She filed the documents requesting a summary judgment of $5 million after Missguided failed to respond to her previous legal moves.
Kim revealed that she’s making the aforementioned $300,000 to $500,000 per IG post and calculated the $5 million amount by using those numbers.
“Missguided does not merely replicate the looks of these celebrities as seen on red carpets, in paparazzi photos, and in social media posts,” Kim’s lawyers Michael Kump previously wrote about the fast-fashion company.
“Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing.”
“It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas,” Kim tweeted shortly before news of the Missguided lawsuit surfaced.
“I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.”
The Keeping Up With The Kardashians star claims in the same legal filings that she often turns down offers for sponsored content so as not to be associated with companies she considers detrimental to her personal brand.
Kim was originally seeking damages in excess of $10 million when she first launched her lawsuit against Missguided USA in February, suggesting her summary judgment request is a more realistic goal.
She lashed out at the fast fashion company that month after they started selling a copy of a striking black Thierry Mugler dress from 1998.
The company’s speed in creating a prototype and selling copies led some followers to assume Kim was collaborating with Missguided, an assumption she quickly corrected.
After Kim had expressed her displeasure, Missguided USA continued to tag her in their own posts, seemingly taunting her. Kim’s legal battle comes after she expressed interest in passing the Bar Exam and becoming a lawyer.