Riding high on the success of its Pepsi Music campaign, the drink company has inked a deal with Konshens.
According to Carla Hollingsworth Brand Manager at Pepsi Jamaica, Konshens was the ideal choice and a perfect fit for the brand.
“Konshens is an extremely talented, ambitious, young entertainer. He has shown his skill on the stage and in musical circles he has demonstrated professionalism and dedication some of the attributes that we like to see here at Pepsi,” Hollingsworth said.
“He will be a part of the re-launch of our Pepsi Bubbla campaign which we are ecstatic about. We will also have Konshens as the face of the Pepsi Music Platform in Jamaica. To celebrate this major signing Pepsi Jamaica will be re-introducing Pepsi Bubbla at $50 for a limited time.
“We are giving back to consumers in a very special way. The product Jamaicans have come to love and enjoy has decided to ‘tun up’ the refreshment by re-introducing Bubbla at $50! We are excited about this and know consumers will be too,” the Pepsi Brand Manager added.
Konshens’ musical career began in 2005 while he was working with his brother, Delus, in the duo Sojah, but it was not until the release of his first solo effort, Winner, that the reggae and dancehall community really began recognizing his talent.
The messages in this song rang true for many Jamaicans and it became an instant hit.
Over the years, Konshens has been building an arsenal of hits including ‘This Means Money’ ‘Good Girl Gone Bad’ featuring Tarrus Riley, ‘Realest Song’, ‘Gyal A Bubble’ and ‘Do Sumn’, just to name a few.
He has performed on almost every major reggae show across the world and has racked up several awards.