He has unveiled his line of Unruly gear, including t-shirts and snapbacks.
The streetwear staples have been a hit with the youth locally and internationally.
Popcaan, whose real name is Andre Jay Sutherland, was born on July 19, 1988.
He is currently signed to Mixpak Records. The self-trained vocalist and performer hails from Portmore, St Catherine and has aspired to become a musical great since the tender age of 7.
The “Dem Wha Fi Know” artiste rose to stardom after approaching Vybz Kartel at an event known as ‘My Scheme’, where Kartel recruited the young deejay to his Portmore Empire.
Kartel played the role of producer and mentor to the then upcoming artiste. When his talent became widely acclaimed, his appearance at major local stage shows such as Sting and Reggae Sumfest soon followed.
Popcaan’s breakthrough international collaboration “Clarks” with Kartel came in 2010 and helped to cement his spot in the dancehall sphere.
In June 2014, Popcaan first appeared on the cover of The Fader in its 92nd issue. He was again featured in November for the release of his “Dem Wah Fi Know” track produced by YVP Records.
September of 2014 found the artiste nominated for a MOBO Award in the Best Reggae Act category, his fourth consecutive nomination, and won the prestigious award a year later.