Spice’s smash single “So Mi Like It,” which was produced by Notnice Records, racked up over 66 million views on the social platform for the raunchy female lyricist, making it one of the most viewed dancehall hits.
Despite the fact that the single was largely successful on social platforms, the “Needle Eye” deejay feels it did not achieve its commercial potential, as it lacked the support from a major label.
Spice believes that the song could have gone on to crack the Billboard charts if it was given a major boost.
“I feel good that I have gained 120 million views, and it does a lot for my career as it relates to bookings for shows worldwide. So Mi Like It alone has gained 66 million views, and I’m the first female from Jamaica to gain that on a solo song. I think people are drawn to my videos because of the creative thinking I put into orchestrating a visual that they will enjoy watching repeatedly,” Spice adds.
Spice trusts that her popularity on Youtube and her loyal fans do contribute to her growing career.
“It could have become bigger if it was pushed into mainstream by a company. But the exposure it got was only natural because of fans who watched and shared the video on social media,” she said.
Another landmark hit for Spice was “Ramping Shop” with Dancehall superstar Vybz Kartel.
Spice was recently saluted by American-Trinidadian rapper Nicki Minaj as the female version of Vybz Kartel and the best female dancehall artiste since Lady Saw.