The Weeknd’s ‘Beauty Behind the Madness’ Debuts at No. 1 on Billboard 200 Chart
The Weeknd rules the Billboard 200 albums chart as the singer’s new album, Beauty Behind the Madness, bows at No. 1 with the second-biggest debut of 2015.
The project, which features appearances from Lana Del Rey, Ed Sheeran, and Labrinth, opens atop the Billboard 200 with 412,000 equivalent album units. Of that number, 326,000 were pure album sales.
The Weeknd earns the second-largest weekly total and pure sales week for an album this year, following Drake’s “If You’re Reading This It’s Too Late” (535,000 units; 495,000 in album sales).
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“Beauty Behind the Madness” is the third consecutive top 10 album for The Weeknd. It follows 2012’s Trilogy (No. 4) and 2013’s Kiss Land, which peaked at No. 2 with 95,000 copies.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).
The new Sept. 19-dated chart (where The Weeknd is No. 1) will be posted in full to Billboard’s Web sites on Wednesday, Sept. 9 (a day later than normal, due to the Labor Day holiday).
The new album was led by three hit singles that have all reached the top five of the Billboard Hot 100 chart: “Earned It” (initially from the Fifty Shades of Grey soundtrack; the song peaked at No. 3), “Can’t Feel My Face” (No. 1 for two weeks) and “The Hills” (climbing to a new peak of No. 4 on the Sept. 12-dated chart).
Shortly after the release of Beauty Behind the Madness, The Weeknd performed on the MTV Video Music Awards (VMAs) on Aug. 30 and starred in new TV commercials for Apple Music. Six days before the album hit retail, The Weeknd headlined the Billboard Hot 100 Festival on Aug. 22.
Elsewhere on the chart, Halsey’s Badlands debuts at No. 2 with 115,000, Dr. Dre’s Compton falls to No. 5 (32,000), and Ed Sheeran’s x slides 5-6 with 28,000.
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