H&M has debuted the shots from the “Beyoncé as Mrs. Carter in H&M” campaign.
With perfectly-placed flowers in her hair, the 31-year-old mother models a bevy of swimsuits from the Swedish retailer’s summer collection in the same idyllic setting as the first snap.
Known for having one of the sexiest curvaceous bodies in the world, we see why Beyoncé, 31, was chosen for H&M’s new summer campaign. The singer reveals her hot hourglass shape, wearing a few of H&M’s new tiny two-pieces, posing fearlessly for the camera.
“I’ve always liked H&M’s focus on fun and affordable fashion,” Beyoncé says of the campaign. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.”
Whether it’s bathing suits, custom Isabel Marant wedge sneakers or even cans of Pepsi, there’s not much the “Bow Down” singer couldn’t convince you to buy.
Beyonce gave birth to daughter Blue Ivy Carter 15 months ago, and has previously said she gained 57 pounds during the pregnancy.
“What makes these [H&M] pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style,” Ann-Sofie Johansson, head of design at H&M, told The Telegraph.
25 percent of proceeds from the collection, called H&M for Water, will be donated to H&M for WaterAid, which helps raise money for the world’s poorest people to gain access to safe water.