Jay-Z recently dropped the visuals for “Familey Feud,” directed by Selma and A Wrinkle in Time filmmaker Ava DuVernay.
The music video, based on the track from his celebrated album 4:44, blends a sweeping generational saga with intimate confessions.
The star-studded project sees celebrity acts such as Thandie Newton, Michael B. Jordan, Omari Hardwick, America Ferrera, Jessica Chastain, David Oyelowo and more act out scenes of political intrigue, lust, family betrayal, and literal backstabbing.
“This Is Us” star, Susan Kelechi Watson, plays adult Blue Ivy, who presides over the discussion where Rosario Dawson, Rashida Jones, Brie Larson, Constance Wu, Niecy Nash, and Mindy Kaling talk through constitution amendments and rights. When the video transitions to Jay-Z’s song, the Hip Hop mogul walks his daughter into the church and lays out his confessions while his wife watches on, be-robed to the nines.
“Family Feud” drew attention upon the album’s release for its reference to Becky, the mistress mentioned on Beyoncé’s Lemonade.
“Yeah, I’ll f— up a good thing if you let me/Let me alone, Becky/A man that don’t take care his family can’t be rich/I’ll watch Godfather, I miss that whole s—.”