Kendrick Lamar drops “i” visuals
TDE rapper Kendrick Lamar releases the music video for his anticipated track “I”.
Art prevails in the latest music video release from rap pack leader Kendrick Lamar. The artist has just unveiled his visual interpretation of the made-for-charts single “i,” yet adds a different, somewhat darker spin to the otherwise poppy tune.
The opening scene might harken to a moving version of Ernie Barnes’ “Sugar Shack” painting (which is also featured on Marvin Gaye’s I Want You LP from 1976) – a fitting parallel given the soulful, Afrocentric motifs within the song.
The video finds K.Dot escaping the madness of a nighttime dance hall, only perhaps to be further haunted by his own internal struggles.
Done with the same sense of moral juggling as in his Grammy-snubbed opus, take the music video for “i” as a token of good will for Kendrick’s forthcoming third studio album.
Lamar explained that he wrote the song for the suicidal and incarcerated during the aforementioned interviews. Directors Alexandre Moors and The Little Homies articulate that narrative in a 70s-inspired clip, in which the TDE rapper cuts a rug to the uptempo, soul-laden sounds of the beat.
Sampling The Isley Brothers’ “Who’s That Lady,” the legendary Ron Isley, who contributed vocals to the bridge, makes a cameo appearance in the clip.
Watch “i” music video by Kendrick Lamar.