Usain Bolt is playing a whole family of characters in Virgin Media's latest multi-million pound advertising campaign.

Usain Bolt Takes On The Role Of Lady And Baby In New Advertisement

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is playing a whole family of characters in Virgin Media’s latest multi-million pound advertising campaign.

Jamaica’s Usain Bolt is known for his talent on the track but he is also renowned for his gestures, intimidating tactics and of course his jovial personality.

Created by BBH, the new ad shows the whole Bolt clan simultaneously using Virgin Media’s superfast broadband service to perform their favourite tasks. The Jamaican sprinter takes on a range of roles including a cheeky baby Bolt and a mischievous Mrs Bolt whose favourite athlete is Mo Farah.

Richard Larcombe, brand and marketing director at Virgin Media, said:

“The growth of in-home devices is increasing exponentially, as such, customers rely on their network more and more to deliver a seamless experience.”

“Usain brings the ads to life with his brilliant portrayal of an unforgettable Virgin Media family.”

Virgin Media Inc. is a company which provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom.

The company was formed in March 2006 by the merger of NTL and Telewest, which created NTL:Telewest.

A further merger with Virgin Mobile UK in July 2006 created the first “quadruple-play” media company in the United Kingdom, offering television, internet, mobile phone and fixed-line telephone services.

Created by BBH, this new advertisement shows the whole Bolt clan simultaneously using Virgin Media’s superfast broadband service to perform their favourite tasks.

The Jamaican sprinter takes on a range of roles including a cheeky baby Bolt and a mischievous Mrs Bolt whose favourite athlete is Mo Farah.

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