Today’s Dancehall artists are in a whole new era when it comes to getting noticed by the record industry.
Years ago, it was only matter of pounding the pavement getting the big labels to at least listen to a demo you produced and hoping that someone would like what you did enough to sign you on.
Sometimes you’d get noticed in clubs and sometimes studio musicians would catch a lucky break when a big name they had the chance to work with noticed them and gave them their start like Bounty Killer with Vybz Kartel and Vybz Kartel with Popcaan.
Now, there is so much competition and a new way of getting noticed via the Internet that many artists get their start by going independent such as Alkaline.
In fact, independent labels are popping up all over the world and launching your first indie album is becoming more and more commonplace.
If you are looking to catch your first lucky break, here are a few tips for launching that first album as an independent Dancehall artist.
Commence Promotion Well in Advance
Once you’ve laid down all your tracks and are just finalizing production, don’t jump into the final product on the market until you’ve spent several months promoting your album.
Unless you have already made a name for yourself in the music industry, you will need to focus on some heavy marketing so that people will anticipate the album.
This is where you consider and assess your marketing campaign and business plan for the album.
Take Advantage of Social Media
Many Dancehall artists who have hit the charts via the independent route have gotten their first real start on YouTube and other social sites.
Facebook is also a place to gain tens of thousands of followers and once you’ve had a video production of one of your songs go viral, the world will already know your name.
For instance, Dancehall artist Shenseea with “Loodi,” a collaboration with Vybz Kartel, has racked up over 9,900,000 views since its release in November.
Hype Life Magazine offers Social Media Marketing services for artists.
Timing Bulk Production
The timing of bulk production is also important. It’s recommended that you don’t begin bulk CD duplication until you have a substantial number of CDs pre-ordered. It’s also recommended that you have as many as you can afford professionally duplicated because you want to be ready as momentum builds up.
With the ease at which music can be digitally reproduced and a cost that is lower than ever in history, you should be able to afford several thousand copies to hit the road when the time is right.
The Importance of Press Releases
If you aren’t a well-known artist, press releases are a necessary prelude to launching that first Dancehall album.
Hire a professional writer or publicist who has expertise in press releases so that you can tell the world who you are and what you do. These will need to be written in such a way as to rank well with the search engines. After all, you want to get found, don’t you?
This is known as content marketing. When someone searches for your new project online, it should be available on entertainment websites such as Hype Life Magzine, Google and other search engines.
It is also essential to focus heavily on prelaunch distribution.
Take the time to research major radio stations around the world within your genre and get copies of your music out to them. You never know when you might catch a lucky break, getting the attention of a popular DJ.
The more you can get your music aired, the quicker fans will begin to recognize your name. In the Dancehall industry, getting aired is everything!
From having the ability to submit mp3s of your music directly to the highly popular Pandora to producing a audio video or lyrics video for YouTube, make sure you spend ample time marketing prior to launching your Dancehall album.
Perhaps, this is one of the most important tips you will ever receive, don’t forget to copyright all of your songs.
This really should be one of the first things you do even before going into the studio, so if you haven’t already done so, get on it!
Contact Hype Life Magazine to learn more about marketing your music career.