Since the beginning of Dancehall music, entertainers come and go but it is the pioneers, the ones who are extremely creative and different, that are the ones we all remember!
When trying to make it in the Dancehall scene today, standing out is just as vital as anything else in having a fruitful music career.
Here are our top four tips for earning more in the Dancehall music industry:
1. Online Presence
We live in a digital world where artists like Vybz Kartel have made millions solely from pushing viral videos and songs online, even behind bars after 5 years.
In today’s Dancehall industry, you have to be a master of social media, self-promotion, and owning an online presence unlike anyone else. Partner with online publications such as Hype Life Magazine to help promote your online content.
Be creative and market yourself in ways other artists don’t dare to try. This does not necessarily mean to commit irrational acts such as bleaching your skin or getting tons of tattoos to acquire attention. If you have an unique online presence, success will trail!
2. Stage Presence
Whether you are headlining sold out shows or small events on the side, stage presence is just as important as anything. People don’t want to go to a show and leave feeling disappointed because you’re just standing on the stage deejaying/singing song after song.
Interact, dance, jump, have fun, and show the audience you are there to give them a good time and a memorable show. Take a page out of former female Dancehall artist Lady Saw or self-proclaimed “Squeen of Stage,” Spice’s book.
3. Be Irreplaceable
Why? Believe it or not, they are irreplaceable; they are Dancehall’s pioneers. They all have their own unique style and approach to their career and at some point in history were the top entertainers in Dancehall. You have to strive to be on that level. Be the first one that comes to mind to a fan when asked the best artist in Dancehall.
They all have their own unique style and approach to their career and at some point in history were the top entertainers in Dancehall. You have to strive to be on that level. Be the first one that comes to mind to a fan when asked the best artist in Dancehall.
How you get there is a combination of how well you produce long-lasting, decent records and execute your marketing plans along with the two previous tips!
4. Make Connections
As a musician and artist, you must make and keep healthy relationships with industry professionals such as other current entertainers, veterans, producers/engineers, radio stations, publishing houses, music bloggers and event promoters.
Also, aim to work with other professionals from different genres and regions of the world. Without solid connections, your Dancehall music career won’t go far. This is exactly what artists such as Shaggy, Sean Paul and Popcaan are doing right now.
Keep these tips in mind if you don’t want to be forgotten on the Dancehall scene and want to make the most out of your career.
Are you serious about your Dancehall music career?
Contact Hype Life Magazine and learn more!