Rihanna Says Her New Skincare Line Fenty Skin Is For Women As Well As Men
Rihanna initially made waves as a pop star, then a fashion mogul after foundingย Fenty, a luxury fashion brand thatโs now owned by LVMH.
The 32-year-old Bajan singer is set to take over the beauty and grooming industry with the launch of her personal care line, Fenty Skin.
The Grammy award-winner and entrepreneur recently confirmed sheโll be dropping her new skincare collection on July 31 and that itโs gender-inclusive.
On Sunday (July 19), Rihanna shared an Instagram post of a one-minute commercial featuring the singer lounging poolside alongside models and shots of her products encased in sleek purple packaging. Fenty Skin includes a cleanser, tonerโserum hybrid, and an SPF-infused moisturizer. A few famous friends including Lil Nas X and ASAP Rocky make a cameo in the video, which ends with the tag line, โThe new culture of Skincare.โ
โชโIโve been working on @fentyskin for over 2 years, perfecting formulas and creating packaging that is kind to our planet!โ Rihanna wrote in a caption.
โFormulas that work, and work well with makeup!!! Everything starts with the foundation that is your skin and we all know how obsessed I am with beautiful, healthy skin โ so whether you want to wear makeup, or no makeup at all, thereโs always glowing skin underneath.โ
In another post on featuring a campaign photo of herself and ASAP Rocky, she said that her line is made for all genders.
โThatโs right baby โฆ @fentykkin is for my fellas too! No matter who you are, you deserve to have great skin!โ she captioned the post.
In March, Rihanna hinted at her expansion into the skincare world.
โSkincare, itโs the truth. It either works or it doesnโt. Thereโs nowhere to hide,โ she toldย British Vogue.
Fenty Skin is the latest addition to the ever-growing Fenty portfolio. In 2017, the singer founded Fenty Beauty (from her full name Robyn Rihanna Fenty), which reportedly made $100 million in sales in its first 40 days. The beauty line includes a foundation made in 50 shades and instantly grew a massive following especially among women of color.
In 2018, she introduced her lingerie line Savage x Fenty. Last year, she expanded her empire to fashion with the launch of Fenty, becoming the first woman to create an original collection for LVMH, the worldโs largest luxury group, which owns a stable of heritage brands including Christian Dior, Cรฉline, and Louis Vuitton.
For more information about Fenty Skin, visitย fentybeauty.com.
