Canadian rapper Drake recently released his highly anticipated “More Life” playlist and it is already reaping major milestones.
With songs like “Gyalchester” and “Portland,” it doesn’t come as a surprise that the 22-track project was inspired by Jamaica’s wealthy culture.
The Noah “40” Shebib-produced project, which was released by Young Money Entertainment, Cash Money Records, and Republic Records, borrows its name from a Jamaican slang “more life.”
The phrase “more life” means “to wish someone well” and was popularized by Dancehall superstar Vybz Kartel.
Last year, during a candid interview with Nardwuar, the OVO crooner disclosed that the “Worl Boss” deejay is one of his biggest inspirations.
“Free up World Boss, Addi Mi Daddy,” Drake said.
“Vybz Kartel is one of my biggest inspirations like one of my favourite artistes,” he emphasized.
“You want to talk about a guy that is coming out of somewhere or who is coming out of a place that has their own thing, their own culture and absolutely just taking over to becoming the one person to idolize.” he added.
Songs from Drake’s More Life collected a whopping 89.9 million streams globally in the album’s first 24 hours of release on Apple Music.
Basically, that’s a new single-day record for streams of songs from an album on Apple Music.
Additionally, Spotify reports that on More Life’s first full day of release, March 19 (following its bow in the early evening of March 18), it generated the best first-day streams for an album on the service: The set’s songs collected 61.3 million global streams. That beats the previous record holder, Ed Sheeran’s ÷ (Divide), which generated 56.7 million streams for its songs on March 3 (the day ÷ was released).
Further, Drake set a new record for the most streams for an artist in a single day on Spotify: 76.4 million streams on March 19. Again, Drake beat Sheeran’s previous high-water mark: 68.7 million streams on March 3.
More Life was released to all streaming and digital retail services on Saturday, March 18. Its streaming and commercial release was preceded that day by the project’s premiere on Drake’s OVO Sound radio program on Apple Music’s Beats 1 Radio at 6:30 p.m. ET.