Shaggy is venturing into the clothing business.
The Grammy-winning superstar has debuted his clothing line, “Rae Town Apparel.”
The “Boombastic” hitmaker recently made the announcement via social media.
Shaggy revealed that the brand’s name is inspired by his hometown roots in, as well as the strong dancehall and sound system culture of Rae Town.
“I was born and raised in Kingston, Jamaica … and if anybody knows about dancehall music and the cultural music of Jamaica, Rae Town is where the sound system culture came from,” Shaggy said on Instagram.
“Local deejays or as we call them in Jamaica, selectors, they would put massive speaker boxes in the streets and people would keep dances outside in the streets and Rae Town was a place that was very popular and everybody would come down to Rae Town for these notorious street dances,” he said. “Me being in dancehall music and being so successful at bringing it to the mainstream, I found it only fitting to name our apparel company Rae Town,” he explained.
The entire Rae Town collection is currently available for purchase online at raetownapparel.com.
It includes tank tops, t-shirts, pull overs, and hats for both males and females, as well as enamel pins, and stickers.