SZA, The Weeknd and Travis Scott have dropped the music video for their highly anticipated collaborative single “Power Is Power,” which has recently appeared on the new “Game of Thrones” tie-in album For the Throne.
The music video sees thee three artists taking turns to perform upon the Iron Throne and in themed locations like an ice-filled room, before fire, and atop the wall as key sequences from Game of Thrones plays in the background.
“For the Throne,” which coincides with the last season of the series, features new songs from an eclectic mix of artists like Mumford & Sons, the National, Rosalia, Maren Morris, Ellie Goulding, A$AP Rocky and more. The album was released through Columbia on April 26.
Jeff Peters, HBO’s Vice President of Licensing and Retail, about the quasi-soundtrack revealed details to Rolling Stone about the track, stating that “strategically, it was all about going after artists that we knew would be fans.”
“That was arguably the most important thing in the process, because we wanted to make sure that artist, one, had the ability to be as direct as they wanted to be or interpret in any way that they felt the songs represented the show, but it only makes sense when an artist watches the show,” he explained.
Columbia Records’ Imran Majid also expressed that as for “Power Is Power,” was known to be a fan of the TV show.
“We knew Abel [Tesfaye] was a fan of the show. It was something that we sort of always danced around,” he told Rolling Stone.
“We knew that he was in the studio making a new album. With his schedule, it could’ve been a long shot. Our chairman Ron Perry, who has a pre-existing relationship with Abel from running Songs Publishing… We were at dinner one night. It was like, ‘Why don’t we just hit him up?’ So he texted Abel being like, ‘Dude, are you into doing this song for this inspired by soundtrack?’ And he immediately responded and said he was down,” he added.