Jamaica’s global sprint legend Usain Bolt has reunited with Visa Europe, an official FIFA partner, in its latest advertising campaign titled Visa: Usain Bolt – 2014 FIFA World Cup™ — Jamaica to Brazil from athlete to footballer – 60s.
Usain Bolt, the defending 100-metre and 200-metre Olympic champion, is being featured in a Visa Europe advertisement in its Run to London campaign leading to the XXX Olympiad starting July 27.
The Six-time Olympic champion is Visa Europe innovations ambassador.
According to Visa, the campaign showcases its payment technologies and how they empower consumers – helping their lives ‘Flow Faster’.
The Irish public will be given the chance to ‘Win Fast’ with a 50-pound prize to be won instantly every 90 minutes up to and during the FIFA World Cup in Brazil.
Bolt is one of the athletes being used to raise awareness of the Summer Games that will make London the first ever city to host the Olympics on three occasions. Prior to this summer, London hosted the Olympics in 1908 and 1948.
Bolt reportedly shot the ad during one of his trips to Europe earlier this season. The entertaining advertisement shows Bolt and another man, who turns out to be a starter, racing from an airport in London to the Olympic stadium via several sites around the British capital using their contact-less Visa credit cards.
During his run through the streets of London, Bolt strips down into his Jamaican kit, while the starter dresses up for his starter’s role at the Olympic Games.
Insiders say that more and more the sprinter, who turns 26 in August and is considered to be the biggest name in athletics, is being exposed to roles such as the one he plays in the advert as it opens up opportunities for him to pursue other interests once his stellar career is over.