Snapchat announced via its app that Jamaica would be featured on Monday, September 14th.
All day Monday, you’ll have a chance to get a slice of everyday Jamaican life, delivered right to your smartphone – straight from the source.
[Tweet ” Jamaicans Tearing Up Snapchat, First Caribbean Country Featured”]
On Sunday, Snapchat users in Jamaica woke up to a new message, notifying them that for 24 hours, Jamaica would be a featured location. This means that for one full day, Snapchat users from around the world will be able to peek into life on the island, right from their home screen in the app.
Almost immediately, Jamaican Snapchat enthusiasts took to Twitter and Facebook to celebrate, and strategize.
Some people reported that they were downloading Snapchat for the first time, to join in the fun. One person joked that Digicel and Flow, two major mobile service providers in Jamaica, stood to make tons of money off of Snapchatters signing up for plans or exceeding their data limits while obsessively posting to Snapchat.
Jamaica joins Boston, Mecca and Saudi Arabia on the list of locations to be featured on the social media platform.
Snapchat is a video messaging application that allows users to take photos, record videos, add text and drawings, and send to a controlled list of people. Launched in July 2011, it is believed to be valued at approximately US$20 billion.