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Content Marketing For Dancehall Music Artistes & Producers

Content Marketing For Dancehall Music Artistes & Producers

Content Marketing For Dancehall Music

What's the best strategy to promote your music, grow your fanbase, and make more money?

CONTENT MARKETING

What is Content Marketing?

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. (Wikipedia)


Essentially, the goal in content marketing is to turn prospects and fans-alike into super fans with creative content and make them want to hear from you.

Why is Content Marketing Important for the Music Industry?

In today’s music industry, it’s almost impossible to shout louder than everyone else. This push marketing tactic worked well in the past when record labels had big bricks to throw into promotion, but it’s just not feasible on today’s indie budget.

FROM EDITOR-IN-CHIEF

Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that, love it or hate it, all musicians will have to do.

See Examples...

Shabba Ranks Honoured with 2020 JaRIA Awards

Buju Banton & Shabba Ranks To Be Honoured At JaRIA Awards 2020

This article, based on a press release issued by the Jamaica Information Service, provides general information on Dancehall artistes Buju Banton, Shabba Ranks among others collecting awards at the JaRIA Honor Awards.

Despite a long list of 25 awardees, only two names are mentioned in the title of the article as it aims to target traffic from followers of both musicians along with a specific audience (aged 30+).

Optimized Headline
Engaging Images
Public Relations Integration
Dancehall artistes Vybz Kartel and Alkaline Colaboration Controversy

Vybz Kartel And Alkaline To Drop Collaboration? Dancehall Fans Speak

Based on a Twitter post, this article highlights music fans' input on a controversial topic regarding Dancehall artistes Vybz Kartel and Alkaline.

Its main goal is to drive traffic from followers of both entertainers along with a specific audience (aged 18-45).

Optimized Headline
User-Generated Content
Controversial Topic
Music Embed

Based on an Instagram post by Jada Kingdom, this article's goal is to grab fans' attention with the photographs and introduce them to her new song "Heavy."

Captivating Images
Optimized Headline
Music Embedded
Jada Kingdom's Swimsuit Photos Break The Internet

Jada Kingdom’ Swimsuit Photos Pull ‘Heavy’ Weight On Social Media

Shenseea Wears Supreme Crop Top And Adidas Cargo Pants

Shenseea Sports Supreme Crop Top & Adidas Cargo Pants

This is article features Shenseea along with her style and choice of clothing brands.

While the artiste may or may not have received a payment for sporting the outfit on her Instagram, she is promoting herself as an influencer with content that reflects her brand image, values, and target audience.

Influencer Marketing
Optimized Keywords
Dancehall Artiste Popcaan Releases Promise Music Video

Popcaan Drops ‘Promise’ Video On Valentine’s Day

This article features Popcaan's music video for "Promise."

It also highlights the Dancehall artiste's accomplishment such as his top-charting album, noteworthy collaborations and record label partnership.

Highlights Milestones
Music Video Embed

Featuring XXXtentacion's music video for "Hot Gyal" with Mavado and Tory Lanez, this post highlights the Dancehall artiste's crossover with a call to action title to watch the visuals.

Call to Action Title
Music Video Embed
Watch XXXTENTACION

Watch XXXTentacion’s ‘Hot Gyal’ Video Featuring Mavado & Tory Lanez

CONTENT MARKETING SERVICE

You can’t use up creativity.

The more you use, the more you have.

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