What is Content Marketing?
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. (Wikipedia)
Essentially, the goal in content marketing is to turn prospects and fans-alike into super fans with creative content and make them want to hear from you.
Why is Content Marketing Important for the Music Industry?
In today’s music industry, it’s almost impossible to shout louder than everyone else. This push marketing tactic worked well in the past when record labels had big bricks to throw into promotion, but it’s just not feasible on today’s indie budget.
Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that, love it or hate it, all musicians will have to do.
Buju Banton & Shabba Ranks To Be Honoured At JaRIA Awards 2020
This article, based on a press release issued by the Jamaica Information Service, provides general information on Dancehall artistes Buju Banton, Shabba Ranks among others collecting awards at the JaRIA Honor Awards.
Despite a long list of 25 awardees, only two names are mentioned in the title of the article as it aims to target traffic from followers of both musicians along with a specific audience (aged 30+).
Public Relations Integration
Based on a Twitter post, this article highlights music fans' input on a controversial topic regarding Dancehall artistes Vybz Kartel and Alkaline.
Its main goal is to drive traffic from followers of both entertainers along with a specific audience (aged 18-45).
Based on an Instagram post by Jada Kingdom, this article's goal is to grab fans' attention with the photographs and introduce them to her new song "Heavy."
Shenseea Sports Supreme Crop Top & Adidas Cargo Pants
This is article features Shenseea along with her style and choice of clothing brands.
While the artiste may or may not have received a payment for sporting the outfit on her Instagram, she is promoting herself as an influencer with content that reflects her brand image, values, and target audience.
This article features Popcaan's music video for "Promise."
It also highlights the Dancehall artiste's accomplishment such as his top-charting album, noteworthy collaborations and record label partnership.
Music Video Embed
Featuring XXXtentacion's music video for "Hot Gyal" with Mavado and Tory Lanez, this post highlights the Dancehall artiste's crossover with a call to action title to watch the visuals.
Call to Action Title
Music Video Embed
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Founder, Creative Director, and Editor at Hype Life Magazine, overseeing content marketing, social media, advertising, web design, and search engine optimization.